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I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’

What we learned about writing in school is not the same as writing for the web. That’s where I come in. I managed to eliminate two of the four pages of text, establish a conversational tone and craft a succinct message.

Fortunately, my client agreed that the piece flowed much better after my edits, and he was grateful for my explanation about the changes I made.

What I advised him is what I tell everyone who desires to refresh their writing style for the web. Perhaps it can help you, too. Here it goes…

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