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Performance from Facebook Ads

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Whether you're new to running Facebook ads, or you're about to start targeting a new industry, it's always helpful to know where you stand.

How does your Facebook ad performance compare to the rest of your industry?

To find out, Mark Irvine of WordStream recently crunched some numbers, examining 256 WordStream client accounts based in the U.S. (representing $553,000 in aggregate Facebook spend).

Ultimately, the research sought to establish the average click-through rate (CTR), cost per click (CPC), and conversion rate (CVR) businesses are seeing through their Facebook ads.

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